Our management

Primedia International has a diverse mix of key management with relevant media solutions skills encompassing over 110 years of experience.
Mishal Alshoa'ala
Chairman – Primedia International BSC (c)
Mishal Alsho'ala, Chairman of Primedia International BSC (c), joined the company in July 2010. Mishal Alsho'ala earned his Bachelor's degree from Australia's University of Queensland majoring in Economics and Philosophy. Just like his father, Abdulnabi Alsho'ala, Mishal is an ambitious businessman who aims to contribute to the development of the business within the GCC. Mishal Alsho'ala is also the Executive Director for the Alfanar Group of Companies as well as the Chairman and Chief Executive Officer of Gulf Markets International WLL.
Aldrin S. Menezes
CEO – Primedia International BSC (c) - (Qatar)
Aldrin Menezes is an accomplished and result-driven senior management executive with a consistent record in planning, implementing processes and delivering core business objectives. Aldrin Menezes’ extensive experience and knowledge in both traditional and digital media has helped the organisation drive growth and generate new revenue. A strong believer in ROI and profitability, consistency and growth, Aldrin is committed to developing and maintaining a high performance business in the GCC. He holds a master’s degree in Marketing from S.P. Jain School of Global Management.
Jaffar Marhoon
Production Manager
Jaffar started his career as a type setter and has grown with Primedia International to become the Production Manager. He has over 25 years experience in production and publishing. Jaffar received a Technical diploma from Secondary School and two management certificates from Bahrain Training Institute.